The College Football on Disney+ campaign promoted select college football games available on Disney+ through its partnership with ESPN. Running from August through September over an approximately three-week flight, the campaign included more than 120 static and video assets across 15+ publishers, including The Gist, BuzzFeed, Uber, Vox, and Yahoo, as well as programmatic placements.

I supported publisher coordination from asset routing through launch by managing communication, tracking placement status, supporting publisher-created assets, and ensuring materials met each platform’s requirements and Disney’s approval standards. I created and maintained the campaign launch tracker, confirmed placements were ready and live as scheduled, and produced weekly screenshot recap decks for the Disney marketing team. The campaign launched on time and demonstrated my ability to manage high-volume creative workflows across multiple partners, formats, and distribution channels.