Moana - Live Action

This theatrical release campaign spanned over 5 months from planning to post release support. There were over 400 placements with over 20 publishers including programmatic placements. Some publishers included Amazon, ESPN, Hulu, Moonbug, Spotify, and Tubi. Some of the custom pieces were created in partner with Fandango, IMDb, and SuperAwesome.

I kicked off the campaign by creating and presenting a creative reference deck for the Moana team at Disney, which outlined placements that were procured by our planning and social teams. This deck showed placements in situ for each publisher with examples of design from previous Disney releases. I then created Film Makers Mocks with the Moana key art to show and get approval from Disney and talent what assets could look like on various publishers sites.

Once we had publishers and placements set, I set up KOC with select publishers to go over custom key placements, such as SuperAwesome for the custom minigame interstitial.

Once the campaign went live, I was responsible for tracking launch readiness, confirming that all assets went live on time with accurate messaging, and aligned with their designated flight dates. I also managed detailed note taking during key meetings with Disney and external partners, and produced weekly screenshot decks that documented live placements and provided clear visibility into campaign execution.