The Mandalorian and Grogu Theatrical Release

This was my first major theatrical release campaign, spanning a few months from initial planning to release, and post release launches. The campaign began with the development of a Creative Reference Deck presented to Disney, outlining placements across a wide range of publishers that would support the full campaign lifecycle. I supported coordination across multiple key partners, including Amazon, Mitu, IGN, and Zynga, to ensure creative was reviewed, delivered, and launched on schedule while meeting client expectations.

Over the course of the campaign, more than 400 assets were trafficked across dozens of publishers. I was responsible for tracking launch readiness, confirming that all assets went live on time with accurate messaging, and aligned with their designated flight windows. I also managed detailed note taking during key meetings with Disney and external partners, and produced weekly reporting that documented live placements and provided clear visibility into campaign execution.

Some of the key custom pieces included the Zynga custom playable interstitial, Fandango TKOs, IGN Themescape, IMDb TKO and Scavenger Hunt, and Letterboxd Roadblock.